cows in field

USDA AMS Organic Research Project Survey

This survey is reprinted by NODPA with the permission of the USDA in order to allow participation by those producers/organizations that are not connected to the internet. To fill out the form online, please click here. The survey has been developed to obtain feedback directly from members of the organic industry, and the closely related public, regarding what organic data is currently needed and where future resources should be focused to provide additional value. If you'd prefer to fill out, print and mail in, the address is at the end of the survey.

Thank you for taking the time to complete this survey!


Q1. What is your job title?
Q2. What commodity group is your primary focus?

  1. Dairy
  2. Cotton
  3. Livestock/Poultry/Grain
  4. Specialty Crops

Q3. How many years have you been active in the Organic Dairy industry?

Q4. What regions of the United States do you or your organization serve? Select as many as applicable.

  1. East
  2. Midwest/Central
  3. West

Q5. What role do you or your organization play in the Organic Dairy industry? Select as many as applicable.

  1. Grower/Farmer/Producer
  2. Processor
  3. Broker/Trader
  4. Distributor
  5. End-user
  6. Other:

Q6. For what end use do you or your organization produce organic products?


Q7. Are you aware of the Agricultural Marketing Service (AMS) Market News?

  1. Yes
  2. No

Q8. Are you aware of the Organic Dairy-related reports published bi-weekly by AMS Market News? (

  1. Yes
  2. No

Q9. How often do you view the Organic Dairy reports published by the AMS Market News? If you answered “yes” to question 8.

  1. Daily
  2. Weekly
  3. Monthly
  4. Quarterly
  5. Yearly


Q10. When you or your organization need information specifically regarding pricing & volume, what sources do you use?

  1. Paid subscription to private third parties
  2. Government sources (like the USDA)
  3. Combination of private and government sources
  4. Other:

Q11. Would you prefer to receive this information from:

  1. Paid subscription to private third parties
  2. Government sources (like the USDA)
  3. Combination of private and government sources
  4. Other:

Q12. When receiving reports regarding pricing and volume, what is your highest priority?

  1. Accuracy of information
  2. Frequency of information
  3. Diversity of information
  4. All the above

Q13. Which focus would best fit the Organic Dairy industry, in your opinion?

  1. A broad picture of price data for all organic commodities
  2. In-depth data about a few major organic commodities based on sales
  3. Other:

Q14. How could visualizations best show important information about organic prices?

  1. Focus on current prices for specific/selected commodities
  2. Highlight the difference between organic and conventional pricing
  3. Compare/contrast data over time
  4. Other:

Q15. What frequency of data is most useful to you and your organization?

  1. Daily/weekly up-to-date current prices and volumes
  2. Monthly or quarterly aggregated information
  3. Annual averages to compare with data from past years
  4. Other:

Q16. If applicable, what is the approximate cost to you annually to access organic pricing and volume data?

Q17. What concerns, if any, do you have with providing data and information about your organic operations to AMS Dairy Market News professionals?

Q18. How would you envision using AMS Dairy Market News information if it were available? (Select all that apply)

  1. Analyze markets.
  2. Establish product pricing (e.g., for markets/sale to consumers)
  3. Determine commodity values for business purposes (e.g., assess loan values, settle insurance claims, settle contract payments, compute final prices under formula pricing arrangements)
  4. Assist in analysis and decision-making for policy.
  5. Develop marketing strategy.
  6. Gain or maintain general market awareness.
  7. Plan for production intentions
  8. Assist in gauging the effectiveness of marketing or promotional campaigns.
  9. Other: ______

Q19. How would you prefer to receive or access AMS Organic Dairy Market News information? (Select all that apply)

  1. E-mail subscription
  2. AMS My Market News/Market News Portal/website
  3. Text
  4. Social media, such as Twitter or Facebook
  5. Mass Media – including radio, television and periodicals
  6. App for a mobile device, such as smartphone or iPad
  7. Website other than USDA
  8. API (application programming interface)
  9. Other (please specify)

Q20. How can the AMS support/prepare the organic dairy industry for the future?

Thank you for your time.

Please Fax your completed survey to -866-554-9483 or mail directly to:

CFI Group

3916 Ranchero Dr

Ann Arbor, MI 48108